The Affiliate,
Evolved Into a Health Hub
Health doesn’t live in clinics.
It lives where people show up, train hard, and build trust.
About Affiliates
CFMS Health HUb
CFMS Health Hubs are CrossFit affiliates that have expanded their impact beyond fitness—integrating education, prevention, diagnostics, and clinical partnership without compromising the foundational CrossFit methodology.
We're not just dropping healthcare dropped into a gym. We're building community-based health, built in the affiliate, validated by the CrossFit Methodology.
Why Affiliates Lead the Future of Health
Health Hubs succeed because they operate where traditional healthcare fails: inside consistent relationships, repeated behaviors, and real accountability.
CFMS Health Hubs:
Preserve fitness as the primary intervention
Surround training with education, prevention, and navigation
Connect members to clinicians who support the methodology
Make health measurable, accessible, and sustainable
A Health Hub Is Defined by Structure, Not Scope Creep
A CFMS Health Hub is not defined by how much medical care it delivers. It is defined by how responsibly and effectively it integrates health support around fitness.
Every CFMS Health Hub includes:
A clear education pathway for members
Proprietary approach to preventive diagnostics and data literacy: including labs, body composition, metabolic metrics (patent pending)
Partnerships with aligned clinical providers
Guardrails that protect coaches, clinicians, and members
Fitness stays central. Health wraps around it.
Education is how Health Hubs stay ethical, effective, and scalable.
Education
Education That Supports the Health Hub Journey
CFMS offers CEU-eligible education designed specifically for affiliate owners and coaches who want to integrate health responsibly.
Affiliate education supports:
Understanding labs and biomarkers (without practicing medicine)
Communicating health concepts clearly to members
Building referral and navigation systems
Creating long-term, sustainable revenue streams
Protecting coaches’ scope and confidence
Affiliates Don’t Build This Alone
The CFMS online community is where Health Hubs, providers, and partners connect in real time.
Inside the community:
Affiliates share implementation strategies
Providers discuss clinical application and boundaries
Partners collaborate on ethical deployment
Education turns into action
Standards emerge organically—not from top-down mandates
This is how a network becomes a system.
